Why this exists
I was the customer before I was the founder.
I fought bad sleep for ten years. I tried the $65 bedtime cocoa, the drugstore syrup, the gummies — some knocked me out and left me foggy, most under-dosed the good ingredients and charged for the branding.
After fifteen years formulating consumer products, I spent six months building the one I always wanted to buy: full doses that mean something, a flavor you'll look forward to, and every milligram printed on the label.
Brad Fletcher, Founder